Case Study: Greater Ohio Bleeding Disorders Foundation unifies brand and grows engagement with TWIST Creative

Greater Ohio Bleeding Disorders Foundation unifies brand across 54 counties with TWIST Creative

The Greater Ohio Bleeding Disorders Foundation (gobdf) faced the challenge of unifying its identity and services after a significant chapter merger expanded its reach to 54 counties. They needed a complete transformation—including a new name, brand, and digital presence—to build trust and ensure consistency across its broader community. They partnered with the marketing and branding vendor TWIST Creative for a comprehensive rebranding and relaunch initiative.

TWIST Creative implemented a full brand overhaul, which included stakeholder research, a new brand strategy centered on the tagline "The Family Behind My Family," and an updated name to reflect its expanded reach. The solution also featured a new visual identity and a unified digital communications platform. The results were a successful brand relaunch with strong donor response, unified messaging across the expanded territory, and stronger positioning for future partnerships. TWIST Creative helped GOBDF reenergize its mission and bring its community together.

Greater Ohio Bleeding Disorders Foundation (gobdf)