Case Study: Cleveland Museum of Natural History reignites public excitement and donor engagement with TWIST Creative

Cleveland Museum of Natural History boosts brand awareness 40% with TWIST Creative

The Cleveland Museum of Natural History faced the challenge of reigniting public excitement and reshaping donor perception for its $150 million capital campaign. To fund a complete transformation of its facilities and exhibits, the museum partnered with vendor TWIST Creative to reframe its public image from a static institution to a vital part of the community's cultural heartbeat.

TWIST Creative developed the "Save Curiosity" campaign and "The Natural" content platform to reposition the museum as a place where science and imagination meet. This solution successfully transformed the capital campaign into a community movement. The results for the Cleveland Museum of Natural History included a 40% increase in brand awareness, a 25% increase in donor engagement and new high-value gifts, and 100% adoption of the campaign materials by internal teams.

Cleveland Museum of Natural History