Case Study: CHN Housing Partners builds a scalable, human-centered brand platform with TWIST Creative

CHN Housing Partners boosts stakeholder understanding by 40% with TWIST Creative

CHN Housing Partners, a provider of affordable housing, faced the challenge of updating its brand to support its expansion and signal growth, while carrying forward its 30-year legacy. They engaged the vendor TWIST Creative for strategic positioning and identity development services to create a scalable brand platform that would unify their mission and increase audience engagement.

TWIST Creative developed a new brand strategy centered on the idea of "The Power of a Permanent Address," which was brought to life through a refreshed logo, a new website, campaign materials, and an Emmy-nominated documentary. The solution implemented by TWIST led to significant results, including a 40% improvement in stakeholder understanding and a 35% increase in email engagement, while the documentary became a key driver for earned media and donor relations.

CHN Housing Partners