Case Study: Auburn Career Center boosts enrollment and repositions its brand with TWIST Creative

Auburn Career Center boosts student inquiries 20% with TWIST Creative

Auburn Career Center, a technical training school, faced the challenge of being perceived as a fallback option rather than a first-choice institution. They partnered with the vendor TWIST Creative to transform this public perception and eliminate outdated stigmas associated with vocational education.

TWIST Creative implemented a comprehensive rebranding solution, repositioning the school as "The School for Strivers" with a new identity system and multi-channel campaign. This strategy resulted in a 20% increase in student inquiries within the first year, growth across all key programs, and improved perception among parents and counselors.

Auburn Career Center