Case Study: Virgin Atlantic achieves 400% more trackable traffic with TWIPLA web analytics

Virgin Atlantic - Customer Case Study

Virgin Atlantic, a major airline, needed to overcome data silos and gain a holistic, privacy-compliant view of customer journeys across its complex global website to optimize its digital strategy. To address this challenge, they turned to the vendor TWIPLA and implemented its Website Intelligence Platform for advanced analytics.

TWIPLA provided a comprehensive solution featuring custom event tracking, cookieless analytics, and an all-in-one suite of tools to unify data. This integration enabled Virgin Atlantic to legitimately track all visitor interactions without a cookie banner, resulting in a 400% increase in data capture and providing deeper insights that fuel optimization and enhance customer experiences.

Virgin Atlantic