Case Study: Technical University of Munich achieves 400% more website insights with TWIPLA

Giving TUM Analytics Without a Cookie Banner & 400% More Traffic Data

The Technical University of Munich (TUM) needed to advance its digitization strategy but faced limitations with its previous analytics solution, which relied on cookie consent banners. This approach restricted data collection to only the visitors who accepted cookies, creating a significant blind spot. TUM partnered with the analytics vendor TWIPLA to find a privacy-compliant way to gain more comprehensive website insights.

TWIPLA implemented its consentless enterprise analytics solution, which allowed TUM to remove its cookie banner entirely while remaining compliant with GDPR and ePrivacy laws. This provided the university with 400% more monthly traffic data to analyze, revealing previously invisible visitor behavior. The solution included custom dashboards for tailored reporting and controlled data access, enabling TUM to make more accurate, data-driven decisions to optimize its digital presence and user experience.

Technical University of Munich

Norman Macha

Project Manager UX, Website and Relaunch