Case Study: GreenTree Community Inclusion Programs achieves 54 new hires with Twin Creek Media

GreenTree Community Inclusion Programs hires 54 new team members with Twin Creek Media

GreenTree Community Inclusion Programs, an organization providing supportive programs in British Columbia, needed to attract passionate team members to support its community-based social services. The challenge was to compellingly tell the GreenTree story to reach the right candidates across multiple locations. Partnering with vendor Twin Creek Media, the goal was to develop a targeted recruitment strategy.

Twin Creek Media implemented a solution involving persona development, video testimonials, and a multi-channel advertising campaign, including a podcast series. This approach resulted in GreenTree hiring 54 new team members, surpassing its 18-month goal in just 12 months. The campaign was so effective, with a 40% higher interview-to-hire rate, that GreenTree could scale back its marketing efforts ahead of schedule.

GreenTree Community Inclusion Programs