Case Study: Apple Race Series Society boosts registrations and community engagement with Twin Creek Media

Apple Race Series Society boosts triathlon registrations 263% with Twin Creek Media

The Apple Race Series Society, a non-profit organizing community races in Kelowna, faced the challenge of revitalizing its iconic but stagnant event. Despite a strong legacy, its marketing was inconsistent and registrations had flattened. Twin Creek Media stepped in as a Silver Sponsor to provide digital marketing, creative, and communications services.

Twin Creek Media implemented a full marketing strategy that included brand refreshment, targeted campaigns, and ongoing content creation. The solution led to a 263% surge in triathlon registrations, a 157% growth in marathon weekend participation, and over 1.36 million social media impressions, successfully reigniting community engagement for the Apple Race Series Society.

Apple Race Series Society