Case Study: Zip achieves 7x faster customer onboarding and engages 500K+ customers with Twilio SMS

Zip Connects With 500,000+ Customers via Sms

Zip Co (maker of ZipMoney and ZipPay) set out to disrupt traditional credit and payments by unifying online and offline experiences and creating more human, transparent customer communication. The company faced a challenge of reducing friction and abandonment in its application flow while improving security and trust for users during onboarding.

By adopting Twilio SMS, Zip deployed a proof of concept in hours and went to production in days, integrating easily with Zendesk and Salesforce and requiring minimal maintenance. Twilio enabled two‑factor authentication and high‑open‑rate messaging that cut onboarding time from minutes to seconds, scaled with Zip’s growth to 500K+ customers and 300M+ messages, and delivered a 7× faster onboarding experience.

Zip

Mike Greer

Chief Technology Officer