Case Study: Xoom achieves real-time transaction reassurance with Twilio SMS

Xoom Reassures People About Their Financial Transactions

Xoom, the online international money transfer service, needed a better way to reassure customers that their transfers had been received, delivered, or picked up. Email updates were often missed, leading to frustration and extra calls to support, so Xoom turned to Twilio SMS for real-time transaction notifications and alerts.

With Twilio, Xoom enabled instant text updates for senders and recipients, including opt-in alerts for deposited, picked up, or delivered funds, and began adding Twilio Two-Factor Authentication for added account security. The result was a more convenient, transparent customer experience, strong adoption of SMS alerts, and a faster implementation with no hiccups or delays.

Xoom

Bryan Haas

Director of Product Development