Case Study: WhatClinic.com achieves billing transparency and 20% phone conversion insights with Twilio Voice

Whatclinic.Com Remedies Billing And Call Tracking Woes With Twilio Voice

WhatClinic.com is a Dublin-based search engine that helps patients find and compare clinics worldwide (about 16M searches annually and 120K clinics listed). The company needed a telecom partner with international reach, reliable service and—critically—transparent billing and call-tracking, because their original provider could not show detailed call metrics or provide clear cost breakdowns.

WhatClinic.com migrated its .NET/ASP stack to Twilio Voice in a matter of weeks and immediately gained detailed call-tracking and billing transparency. The integration let them see when calls were made and returned, measure conversions (about 20% of phone calls result in clinic sales), surface missed-call activity to clinics, integrate call data with CRMs, stabilize phone rates, and provision local numbers (≈30/day, 5,000+ total) to remove long-distance charges and scale as they grow.

Whatclinic.com

Philip Boyle

Marketing Manager