Case Study: Walmart Labs achieves targeted daily "Value of the Day" SMS deals for customers with Twilio Short Codes

Walmart Customers Receive Daily Deals Over Sms

Walmart, the world’s largest grocery retailer with about 11.5K stores across 28 countries, wanted a simple way to deliver limited-time "Value of the Day" discounts to customers without blasting SMS subscribers with every Twitter update. The challenge was to integrate time-sensitive deals into a text channel while filtering out non-deal tweets.

Walmart implemented Twilio Short Code SMS as a quick proof-of-concept on a LAMP stack; the API integration took only a few hours and most effort went into QA. They added logic to ensure subscribers receive only the daily deal, creating a focused text-marketing channel that leverages Twilio Programmable SMS to deliver timely offers to shoppers.

Walmart Labs

Robert Yau

Director of Product Management