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A Twilio Case Study
All Nippon Airways Co., Ltd. (ANA), one of Japan’s leading airlines, needed a more scalable way to deliver timely flight irregularity notifications as delays and cancellations grew more complex across email, SMS, and app channels. Its previous system worked, but ANA wanted a future-ready architecture that could reliably handle large spikes in passenger messages while improving customer experience.
ANA implemented Twilio SendGrid to power its email notifications and support an API-based, multi-channel communication system. With help from Twilio, ANA completed development in about three to four months, improved deliverability visibility, and achieved a 97.7% email deliverability rate with a 0.095% average bounce rate.
Yusuke Nakamura
Digital Channel Team