Case Study: Foursquare improves email deliverability and saves engineering resources with Twilio SendGrid

Twilio SendGrid becomes the mayor of Foursquare

Foursquare, the location-based mobile platform, needed a way to reliably send more than 2 million transactional emails per day without distracting its engineers from the core product. As its user base grew, its in-house email system struggled with deliverability, monitoring, and scalability, causing missed messages, deny-list issues, and complaints from users.

Twilio SendGrid helped Foursquare outsource email management, integrate in just a few SMTP changes, move to a dedicated IP, and add deliverability alerts and analytics. With Twilio, Foursquare improved inbox placement to 96%, gained real-time visibility into email performance, and saved thousands of dollars in engineering resources while freeing its team to focus on the core platform.

Foursquare

Jon Hoffman

Head of Infrastructure