Case Study: Tulip achieves authentic omnichannel customer connections and up to 60% higher conversions with Twilio

Tulip creates authentic customer connections in retail

Tulip is a retail SaaS platform that helps brands bridge online and in‑store experiences to build authentic customer relationships in a crowded market. Faced with ineffective mass marketing, lost contact data when associates left, and the sudden shift to virtual shopping during COVID‑19, Tulip needed a way to scale personal, trackable one‑on‑one communications that integrated seamlessly into their existing tools.

Tulip integrated Twilio Voice and Messaging into its Clienteling product to give associates dedicated numbers, embedded real‑time calling and SMS/MMS, centralized customer records, and sales attribution—all without forcing customers or staff onto new systems. The result: more personal outreach, higher engagement than email (SMS conversions up to 9.1% and click‑throughs up to 30.3%), improved associate productivity and tracking, and reported conversion uplifts of up to 60%, enabling retailers to sustain and grow customer relationships across channels.

Tulip

Saira Zia

VP of Retail Excellence and Client Success