Case Study: Trulia achieves 60% conversion of online leads into clients with Twilio

Trulia converts 60% of online leads on its Twilio-powered platform

Trulia, part of Zillow Group, is a leading real estate marketplace with 55 million monthly users (31 million homebuyers). Its core challenge was connecting interested buyers with qualified agents instantly—speed matters, since contacting a lead within five minutes can boost contact odds up to 100×—and about 60% of Trulia’s leads are already qualified.

Trulia’s Twilio-powered Instant Leads uses click-to-call, SMS fallback, dynamic phone numbers and call tracking to route prospects to agents in real time and capture detailed call analytics. The result: faster agent responses, measurable ROI from campaigns, and the platform converting a large share of online leads—about 60%—into clients.

Trulia