Case Study: Tree achieves scalable, cost-effective call tracking with Twilio

Tree.com Helps Consumers Compare Home Prices to Get the Best Deal

Tree.com, a marketplace for comparing financial and real estate products, needed a scalable and cost-effective call tracking solution to support its rapidly growing businesses. Their challenge was to find a platform that could grow in real-time and align costs directly with their usage. They turned to vendor Twilio to address this need.

Twilio's solution utilized its Programmable Voice API, allowing Tree to provision new phone numbers instantly and change call routing on demand. This eliminated manual processes and ensured the company only paid for the resources it used. The results were significant, with Tree facilitating 55 million loan requests and providing users with multiple offers just minutes after submitting an application. Twilio provided the flexibility and cost savings necessary for Tree's dynamic operations.

Tree

Paul Jenkins

Director of Technology Done Right