Case Study: Tradier improves KYC and reduces fraud with Twilio Lookup Identity Match

Tradier improves KYC process with Lookup Identity Match

Tradier, an online brokerage firm serving domestic and international stock and options traders, needed a stronger way to meet KYC and AML requirements while reducing fraud and customer friction. The company had already been working with Twilio for secure communications like OTPs and SMS, and turned to Twilio’s Lookup Identity Match to improve identity verification.

With Twilio’s Lookup Identity Match, Tradier cross-checked user-provided details against authoritative sources using phone numbers as a key signal, helping it flag suspicious users and stop fraudsters before account creation. The result was about a 90% reduction in customer interaction needed for validation, along with better fraud detection and a smoother onboarding experience.

Tradier

Jason Barry

Chief Technology Officer