Case Study: TooJay’s achieves stronger email program success with Twilio SendGrid Implementation Services

TooJay's realizes delicious rewards with Twilio SendGrid's Implementation Services

TooJay’s Deli • Bakery • Restaurant, a Florida-based restaurant chain with nearly 30 locations, wanted to bring its promotional email into one place as part of its Delicious Rewards loyalty program. The team needed help navigating email compliance, Twilio SendGrid’s system, and restaurant email best practices while migrating from a managed email service.

TooJay’s used Twilio SendGrid Implementation and Strategy Services to get guidance on email authentication, IP configuration, and deliverability best practices. With support from Twilio SendGrid, the company launched its loyalty program successfully and achieved strong email performance, including a 99.9% delivery rate and a 40.1% open rate.

TooJay’s

Stephanie Skora

Marketing Manager