Case Study: The Hustle increases advertising CPM by 46% with Twilio SendGrid

The Hustle increases advertising CPM by 46% with Twilio SendGrid

The Hustle, a fast-growing media company behind a daily business and startup newsletter, needed an email partner that could scale with its audience and provide better deliverability support than its previous provider. As its newsletter program became more complex, the team looked for a right-sized, fairly priced solution with more control over email performance, using Twilio SendGrid.

Twilio SendGrid helped The Hustle upgrade its email infrastructure with scalable pricing, dedicated IPs, authentication tools, flexible APIs, and expert implementation and deliverability guidance. As a result, The Hustle increased its unique open rate by 17.6%, grew its list size by 525%, and boosted advertising CPM by 46%.

The Hustle

John Havel

Co-Founder