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A Twilio Case Study
Good Call is a free, 24/7 legal hotline created by four social‑tech entrepreneurs to help people in New York City's Bronx borough who are arrested and have their phones confiscated. Facing only a few minutes to place a call from a precinct phone and rarely having a lawyer’s number memorized, many arrestees were pushed into pretrial detention, job loss, or coerced confessions — a gap Good Call was built to fill.
Using Twilio Programmable Voice, Good Call routes callers to the right public defender instantly, offers an operator tool tied to an emergency‑contact database for quick outreach, and lets attorneys send automated texts to loved ones. The service has connected 400+ Bronx residents to free legal help, averages under one minute to reach an attorney, and achieves over 90% client satisfaction, with plans to expand beyond the borough.
Gabe Leader-Rose
Co-founder and Project Manager