Case Study: Testing Mom achieves higher engagement with Twilio SendGrid

Strategic segmentation leads to high engagement

Testing Mom, an online educational resource for pre-K through 8th grade test prep, needed a better way to engage parents with timely, relevant email content. Using Twilio SendGrid, the company wanted to move beyond broad messaging and use email to deliver personalized offers, practice questions, membership content, and event updates to the right audience.

Twilio implemented Marketing Campaigns segmentation so Testing Mom could build dynamic lists from sign-up data and send emails based on subscriber profile and preferred timing. The result was a faster, more efficient workflow and stronger performance in just three months: a 17% increase in open rate, a 14% increase in delivery rate, and a 96% decrease in unsubscribe rate.

Testing Mom

Michael McCurdy

Chief Executive Officer