Case Study: StorEdge achieves 95% lead-to-conversation rates with Twilio Voice

Storedge Transforms Lead Gen for the Self-Storage Industry with Call Tracking Powered by Twilio

StorEDGE, a web-based business management platform for the self-storage industry, needed a better way to track and convert leads in a market still reliant on outdated, hard-to-measure marketing channels. Working with Twilio and its Twilio Voice call tracking tools, StorEDGE set out to give facility operators clearer insight into where leads come from and how well their campaigns perform.

Twilio helped StorEDGE build call tracking and call recording into its platform, dynamically assigning unique local numbers to listings and capturing detailed call analytics and recordings. With Twilio, StorEDGE launched its initial integration in about five weeks and later added features in days, while avoiding the need to hire a telephony expert and saving tens of thousands of dollars. The solution gave clients real-time visibility into calls, leads, and move-ins, and helped drive a 95% conversation rate for phone-generated leads.

StorEdge

Tim Banks

Director of Engineering storEDGE