Case Study: Kit (Shopify’s SMS marketing bot) achieves scalable, global SMS marketing for 500,000+ merchants with Twilio

Shopify’s Kit The A.I. Bot Helping You Run Marketing From The Palm of Your Hand

Kit (acquired by Shopify) set out to solve a simple but common problem: small business owners are strapped for time and need an easy way to run marketing without learning new dashboards. After the “Grandma” epiphany — anyone can text — Kit pivoted from a complex online tool to an SMS-first assistant that asks simple, timely questions to prompt marketing actions.

The solution combines rule-based logic, natural language processing and Twilio-powered SMS to turn yes/no or emoji replies into automated ads, posts and emails. The result: rapid, scalable adoption (now used by over 500,000 merchants), top-ranked app growth on the Shopify store, higher engagement through immediate SMS interactions, and streamlined marketing for busy merchants.

Kit

Michael Perry

Kit