Case Study: Heymarket achieves scalable, high‑engagement SMS customer conversations with Twilio

Running Your Business From The Palm of Your Hand Heymarket Makes SMS Scalable

Heymarket is a mobile-first business messaging app founded by Amit Kulkarni and Manav Monga to address a common problem: businesses running customer interactions from SMS struggle to organize, scale, and maintain professional two-way conversations. With texts read instantly but hard to manage, Heymarket set out to make SMS both scalable and easy to use on mobile.

Built on Twilio SMS/MMS, Heymarket offers an inbox-style interface with contact segmentation, reusable templates, media support, and calendar integration (plus a forthcoming web app) so teams can send targeted messages and handle replies from one place. The solution drives strong engagement—SMS has a 98% open rate industry-wide and Heymarket customers report roughly an 80% reply rate—turning immediate texts into reliable customer conversations.

Heymarket

Amit Kulkarni

Co-Founder