Case Study: Root Experience achieves dynamic, mobile-driven interactive theatre and heightened audience engagement with Twilio

Root Experience Combines Interactive Theatre with Urban Digital Gaming, using Twilio

Root Experience is a UK research‑based theatre company (founded 2006) that blends interactive theatre with urban digital gaming. For The Rise and Fall of Geo Goynes — a city‑set, treasure‑hunt style production — the team needed a reliable way to break the “fourth wall,” keep participants connected across an open set, and deliver timely audio, calls and messages to headsets and phones without disrupting the live action.

They used Twilio Programmable Voice and Messaging to pre‑program custom audio, run multiple concurrent lines, and send dynamic calls and texts during the performance. The technology delivered seamless, real‑time content that clarified who was an actor, drove puzzles and group decisions, enabled a dramatic finale, and left audiences more engaged while helping Root Experience transition effectively into digital‑enhanced theatre.

RootExperience

Simon Magnus

Director