Case Study: Reddit achieves seamless user authentication and 14% more mobile signups with Twilio

Reddit makes user authentication seamless with Twilio

Reddit wanted to make account signup and login smoother for its users, especially on mobile, so people could access communities more easily. The company turned to Twilio for user authentication, using Twilio Verify and Lookup API to simplify phone-number-based signups and logins while reducing friction and helping ensure messages were sent to valid phone numbers.

Twilio implemented SMS one-time passcodes, line-type checks, and Fraud Guard to improve security and cut wasted messages from invalid or suspicious numbers. The result was a more seamless authentication experience and a measurable 14% increase in mobile signups in 2023, helping Reddit improve completion rates and user onboarding.

Reddit

Tiffany Ong

Product Manager