Case Study: Qeepsake achieves scalable SMS memory journaling and consistent phone numbers with Twilio Copilot

Qeepsake Lets You Log Precious Memories Via Twilio SMS

Qeepsake, founded by Jeff and Stephanie McNeil with Duncan Street, is an SMS-based journaling app that lets busy parents text photos and notes to a Twilio-powered number to record memories and answer prompted questions. The team needed a consistent, reliable contact number users could trust, but ran into scaling limits—early growth relied on a single 10-digit number for ~3,000 users and applying for a shortcode was too slow for a fast-moving startup.

By using Twilio Copilot to manage messaging and numbers, Qeepsake moved to a carrier-friendly, scalable setup that preserved a consistent user experience while handling growth. The change removed a key operational bottleneck, allowing the team to scale beyond the initial number, focus on improving prompts that inspire entries, and continue expanding their user base.

Qeepsake

Duncan Street

Founded