Case Study: Properati (customer) achieves 30% more closings and faster buyer–seller connections with Twilio Chat (solution provider: Twilio)

Putting Out The Welcome Mat For Realtors And Home Seekers In Latin America

Properati is an Argentina-based real estate platform operating across Latin America that modernized the region’s ad-driven property marketplace with web and mobile apps. The company faced a critical timing problem: slow email and contact-form workflows left realtors overwhelmed with unqualified leads and caused missed opportunities in a market where quick responses determine success.

Properati integrated Twilio Chat (live chat plus chatbots) via an SDK to enable real-time conversations, automate lead qualification, and centralize lead insights for agents. The result: faster, higher-quality handoffs, a shorter sales cycle and a roughly 30% increase in closings, with plans to add voice and more channels to further boost conversion.

Properati

Martin Sarsale

Co-Founder and CTO