Case Study: Notifica achieves rapid, life‑saving emergency SMS alerts for immigrants with Twilio

Notifica provides Urgent Support for Immigrants with the Touch of a Button

United We Dream, the nation’s largest immigrant youth‑led network, built Notifica to address the urgent challenge that deportation events create: sudden arrests separate people from family, employers, and attorneys and require immediate communication under high stress. With roughly 11 million undocumented immigrants and hundreds of thousands at risk, the organization needed a simple, private way for vulnerable people to activate their support networks in minutes.

Notifica is a bilingual mobile app that lets users send prepopulated emergency SMS alerts and rights information with the press of a button, and includes privacy protections like uneditable saved messages and automatic deletion after sending. Using Twilio Programmable SMS to deliver fast, universal messaging, the app—now in beta—has thousands of early access requests, will be released free on iOS and Android, and has earned industry recognition while giving users a practical tool to keep families and attorneys informed in crises.

Notifica

Tony Pham

Lead Strategist