Case Study: Nextdoor achieves 56% better marketing email efficiency with Twilio SendGrid Marketing Campaigns

Nextdoor unlocks 56% better efficiency with Marketing Campaigns

Nextdoor, the world’s largest private social network for neighborhoods, needed a more efficient way to manage its critical email communications and marketing campaigns. Already using Twilio SendGrid for transactional messages, the team wanted to see whether Twilio could also improve their marketing email workflow and help them build and send campaigns faster.

Nextdoor moved its marketing emails to Twilio SendGrid Marketing Campaigns and tested it against its legacy enterprise email solution by building the same campaign in both tools. Twilio delivered the same campaign with 56% fewer clicks, helping Nextdoor create beautiful emails in about half the time while also enabling faster experiments, better segmentation, and more scalable one-to-many messaging.

Nextdoor

Tyler Green

Growth Marketing Manager