Case Study: MyTime achieves scalable two-way messaging and increased bookings with Twilio

MyTime Builds A Bridge For Messaging Between Businesses and Customers Using Twilio

MyTime helps thousands of small businesses schedule appointments and communicate with customers, aiming to bridge a growing gap: nine out of ten customers want to message brands, but fewer than half of businesses have the infrastructure to do so. The company needed a reliable, scalable way to deliver two-way messaging, reduce no-shows, and make appointment-driven customer journeys simple and personal.

MyTime integrated Twilio-powered SMS/MMS, web chat, and a WebRTC call center into its MyTime Scheduler and Communicator to provide threaded 1:1 conversations, in-app history, and automated SMS reminders and confirmations. The result is faster, more personalized customer interactions, reduced friction compared with email/phone, fewer no-shows and increased bookings — all on a platform that can elastically scale with SMB messaging demand.

MyTime

Ethan Anderson

CEO and Founder