Case Study: Mobile Commons achieves instant, on-demand scaling to thousands of calls with Twilio

Mobile Commons Gets the Word Out with Twilio

Mobile Commons is a web-based platform that helps organizations build interactive mobile marketing campaigns combining web tech with telecommunications like SMS and voice. To reach the widest possible audience they rely on text-to-call and click-to-call features, but needed a scalable, reliable and cost-effective way to handle rapid spikes in call volume without building telecom infrastructure in-house.

By integrating Twilio’s APIs and TwiML, Mobile Commons can ramp call volume on the fly (one campaign scaled from 0 to 10,000 calls in five minutes) with no monthly fees for unused capacity. The result: higher conversion rates, increased engagement and broader reach across mobile users, freeing the team to focus on advanced features like automatically routing callers by political district.

MoblieCommons

Benjamin Stein

Co-founder and Chief Technology Officer