Case Study: Maps Credit Union reduces SMS costs by 50% and delivers real-time mobile banking alerts with Twilio

Maps Credit Union built SMS banking alerts with Twilio

CU Wireless, a technology subsidiary of Maps Credit Union that supports about 300 credit unions and nearly 4 million members, needed secure, scalable and affordable real-time SMS banking alerts for its mobile banking initiative. The team required a telephony partner that offered better flexibility, developer-friendly APIs, responsive support, and lower costs than their existing provider.

They moved SMS services and their leased short code to Twilio, using Twilio’s sandbox, REST API, and C# library to prototype and integrate in under a week. The switch delivered a cleaner development experience, more reliable real-time alerts, a 50% reduction in SMS costs, a 33% cut in short-code costs, and a smoother mobile banking experience for members.

Maps Credit Union

Loren Paulsen

Software Development Manager