Case Study: Logistimatics achieves real-time GPS visibility and voice-enabled asset tracking with Twilio

Logistimatics Gains an Edge in Asset Management

Logistimatics, a North Carolina–based maker of GPS trackers for high‑value assets and shipments, needed reliable global visibility and a way to stand out in a crowded IoT tracking market. The company’s challenge was ensuring real‑time connectivity and offering differentiated features that deliver more value to customers and drive growth.

Logistimatics adopted Twilio’s unified platform—Programmable Wireless for cellular connectivity plus Programmable Voice, SMS, and SendGrid—adding unique one‑ and two‑way voice calling on trackers and automated SMS/email alerts. The solution delivers real‑time location and tamper data via Twilio dashboards, powers about 14,000 minutes of daily call time and ~22,000 alerts per day, and has helped Logistimatics add roughly 650 trackers per week, fueling strong growth.

Logistimatics

Brendan Younger

Co-Founder