Case Study: Lime reduces SMS pumping fraud and saves $100K annually with Twilio Verify

Lime kicks fraud to the curb with Twilio Verify

Lime, the world’s largest shared e-bike and e-scooter company, was expanding globally when fraudsters began targeting its SMS-based two-factor authentication, driving up traffic and costs through SMS pumping fraud. To protect new user sign-ups and improve account security, Lime turned to Twilio Verify Fraud Guard.

Twilio implemented a drop-in solution that Lime piloted and rolled out globally in about four weeks, using risk-based protections to block fraudulent SMS spikes while preserving a smooth onboarding experience. With Twilio Verify, Lime reported about $100,000 in annualized cost savings, better-quality conversions, improved SMS deliverability, and less time spent managing fraud.

Lime

Gabriel Boorse

Senior Software Engineer