Case Study: LendingTree achieves scalable, cost-effective call tracking with Twilio

Lendingtree.com Helps Consumers Compare Home Prices to Get the Best Deal

LendingTree, a financial products comparison company, needed a call tracking solution that could scale quickly with unpredictable growth and keep costs aligned with actual usage. Its subsidiary DoneRight! turned to Twilio and Twilio’s Programmable Voice API to provision toll-free and local numbers in real time and support call tracking across a fast-growing set of brands.

Twilio implemented a flexible, usage-based call tracking system that simplified number provisioning and call routing while eliminating slow manual processes. The results included 55M loan requests completed, 5 offers delivered per minute by LendingTree, and 4 front-end and backend systems monitored by Twilio, helping LendingTree scale efficiently and cost-effectively.

LendingTree

Paul Jenkins

Director of Technology