Case Study: JustPark doubles enquiry conversions and cuts response times by 80% with Twilio SMS

Justpark Helps People Book Perfect Parking Spaces With Sms

JustPark, the world’s largest online parking marketplace, helps drivers find and book private parking spaces listed by homeowners and businesses. Facing a slow, desktop-first enquiry model where owners might not see requests for hours, the company needed faster, more reliable communication to reduce response times and improve bookings.

JustPark integrated SMS notifications (via Twilio) to alert owners and confirm bookings to drivers, enabling an instant-booking flow and mobile-first experience. The change delivered over 10K rich notifications monthly, doubled enquiry conversion rates and cut average response time by about 80%, while supporting new mobile and in‑car booking initiatives.

JustPark

Anthony Eskinazi

Founder