Case Study: Intuit achieves secure global SMS verification at scale with Twilio Verify

Intuit continues powering prosperity around the world with the help of Twilio Verify

Intuit, the global financial technology platform behind products like TurboTax, QuickBooks, Credit Karma, and Mailchimp, needed a faster, scalable way to verify customers as it expanded internationally. Its existing SMS OTP approach was slowed by complex local regulations and the lengthy process of obtaining short codes in more than 200 countries.

Intuit partnered with Twilio Verify to streamline global authentication, testing it in select markets before rolling it out worldwide. With Twilio, Intuit launched in over 200 countries in just three months and achieved 94% average SMS deliverability, improving speed to market, reliability, and secure access for customers worldwide.

Intuit

Shikka Tikku

Principal Product