Case Study: i360 achieves 30% reduction in voter data collection costs with Twilio Voice

I360 Reduced Voter Data Collection Costs by 30%

i360 is a leading data and technology firm for political and advocacy campaigns that turned voter records into actionable insights. Their challenge was making field outreach data easy to retrieve and analyze—volunteers and campaign managers struggled with unstable, unscalable dialing systems and slow feedback loops that hampered refined outreach strategies.

i360 built a predictive dialer and user-friendly volunteer tools and integrated Twilio Voice/Client to handle telephony and scaling. Deployed in under five months, the solution gave managers direct access to call data, improved the volunteer calling experience, and enabled rapid scaling from hundreds to millions of calls—reducing voter data collection costs by 30% and supporting some 55 million interactions.

i360

Michael Palmer

President and Founder