Case Study: Vincere Health achieves 68% reduction in tobacco usage with Twilio

How vincere health uses twilio to reinforce healthy habits that improve the lives of underserved populations

Vincere Health is a digital care platform that helps clinicians deliver low-cost, personalized addiction and smoking-cessation support to underserved populations. Faced with the challenge of reaching millions of lower-income smokers at scale while improving engagement and reducing clinician administrative burden, Vincere prioritized a clinician-driven, flexible approach to behavior change rather than one-size-fits-all programs.

They built a drag-and-drop “nudge” platform that lets care teams design multiweek journeys with automated, HIPAA-compliant, two-way SMS and in-app messaging powered by Twilio, plus optional rewards and remote monitoring. The solution drove strong outcomes: 82% Net Promoter Score, 7.4 average weekly touchpoints, a 68% reduction in tobacco use (CO-measured) in trials, over 150,000 SMS nudges sent, and a 20% reduction in coaches’ time spent on outreach, with clinical validations published and partnerships with institutions like Boston Medical Center.

Vincere Health

Hadi Javeed

Co-Founder & Chief Technology Officer