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Case Study: Together drives 50x download growth and richer multigenerational video calls with Twilio Programmable Video
A Twilio Case Study
How the Together App by Bitwise Facilitates Multigenerational Connection Over Video Conferencing
Together is a subscription video-calling app from Bitwise (founded by Enrique Rodriguez) designed to keep children connected with distant family through interactive play and shared storytime. Rodriguez built the app to solve a common problem—kids quickly lose interest during standard video calls—an issue amplified by COVID-19 when families relied on remote contact more than ever.
The solution integrates age-appropriate games, shared books and progress tracking into video calls and uses Twilio’s Programmable Video to speed development and ensure scalability. The result: downloads jumped 50x since March 2020, Together logged 1.6 million minutes of video chat in May 2020 with an average call of 29 minutes, serves tens of thousands of users, has strong user testimonials, and is expanding features and platforms in response to demand.
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Together
Enrique Rodriguez
Software Engineer