Case Study: TaskUs achieves rapid emergency communication for 2,500+ employees during Texas snowstorms with Twilio Messaging

How TaskUs put people first during texas snowstorms, leveraging technology including twilio messaging-powered communications

TaskUs, a global digital‑outsourcing company, faced an unprecedented Texas snowstorm that left more than 2,500 employees without power, internet, food or water. With local logistics disrupted and traditional communication channels down, the company needed a fast, reliable way to reach and support its people while honoring its “people over profits” commitment.

TaskUs deployed Twilio Messaging through its existing communications app, building an MVP in under two days and switching to pooled numbers and developer APIs to ensure deliverability at scale. Over seven days the team sent 15,000+ texts to direct employees to warm shelters, meals, supplies and two‑way support; responses were immediate and appreciative, enabling targeted relief and strengthening the company’s business‑continuity approach.

TaskUs

Hemi Sehgal

Senior Vice President of Operations