Case Study: Subtext achieves meaningful, direct, scalable conversations between creators and readers with Twilio

How Subtext Empowers Meaningful, Direct Conversations Between Creators and Readers

Subtext is a text-subscription platform that helps reporters and creators cut through social media noise by enabling intimate, direct conversations with readers. Facing an overwhelming news environment and the limits of algorithm-driven platforms, Subtext needed a way to test demand, scale reliably, and let hosts engage subscribers in real, one-to-one conversations without the anonymity and trolling of social networks.

Subtext built a scalable messaging product using Twilio Programmable Messaging so hosts can run free or paid campaigns, send one-to-many texts, and receive individual replies, while getting engagement data and monetization tools. The approach proved successful: Subtext now serves 200k+ subscribers across 175+ hosts, fosters healthier dialogues, and helps creators build sustainable businesses and communities.

Subtext

Mike Donoghue

Co-creator and CEO