Case Study: Podium achieves omnichannel customer engagement and business growth with Twilio

How Podium Uses Twilio to Help Local Businesses Connect With Their Customers

Podium, founded in 2014 in Lehi, Utah, helps more than 40,000 local businesses—from mechanics to dentists—modernize customer communications and improve online reputations. Small businesses are often short-staffed and phone-bound, yet customers today expect fast, omnichannel interactions; Podium began from a simple need to turn bad Google reviews into proactive review requests and customer conversations.

Using Twilio, Podium built a two-way messaging platform that lets businesses send and receive SMS and other channel messages from existing local numbers and a single app or website widget. The result: over 130,000 users send about 250,000 texts a day (16 million interactions a month), employees save an average of 8 hours per week, customers see a 6% revenue lift on average, and Podium scales reliably thanks to Twilio’s high availability.

Podium

Jason Brand

Senior Product Manager