Case Study: OhMD improves patient telehealth communication and boosts engagement with Twilio

How OhMD innovates the patient telehealth experience with programmable messaging

OhMD, a telehealth platform for hospitals and physician practices, wanted to make healthcare communication simpler and more human by using channels patients already know, especially SMS. The company needed a way to improve patient engagement, reduce phone tag and paperwork, and create a better patient experience with Twilio Programmable Messaging and video services.

Using Twilio, OhMD built a simple two-way texting and video telehealth workflow that let patients receive appointment reminders and join video visits directly from text messages. Twilio helped OhMD launch its video platform in under two weeks, and customers reported measurable gains including about two hours saved per day on patient calls, check-in times dropping from 15 minutes to 5 minutes, and SMS engagement rising 52% with a 45% increase in patient communication over three months.

OhMD

Ethan Bechtel

Chief Executive Officer