Case Study: Missouri Star Quilt Company drives ecommerce revenue with Twilio SendGrid

How Missouri Star Quilt Company drives ecommerce revenue with email

Missouri Star Quilt Company, a quilting retailer with a large ecommerce and email-driven business, needed a reliable way to protect deliverability and unify its marketing and transactional email after its previous provider changed its product strategy. The company turned to Twilio SendGrid to support its customer-centric email approach and keep campaigns running smoothly while finding new ways to drive engagement and revenue.

Twilio SendGrid implemented Marketing Campaigns, APIs for transactional and Daily Deal emails, and dedicated customer success support to help Missouri Star Quilt Company manage email at scale. The results were strong: overall delivery exceeded 99%, the Daily Deal email generated about 47% of total monthly revenue, and a reactivation campaign produced a 37.98% open rate, 4.23% click-through rate, and 1.36% of recipients reactivated.

Missouri Star Quilt Company

Alan Doan

Co-founder