Twilio
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A Twilio Case Study
Lyft needed a scalable, omnichannel communications solution that could build trust and improve safety for riders and drivers as the company grew. After using Twilio for automated trip notifications and Lost and Found workflows, Lyft turned to Twilio Flex to replace a cumbersome contact center setup that forced associates to search across many data fields and channels.
Twilio Flex gave Lyft a customizable “single pane of glass” for associates, consolidating customer data and communication channels into one interface. The result has been faster, more contextual support and lower operating friction, including a 100% reduction in Lost-and-Found postage costs from the earlier Twilio automation, and Flex is being rolled out across Lyft’s 4,000 associates with about 50% already on the platform and more channels still being added.
Jaime Gilliam-Swartz
VP of Customer Experience and Trust Operations