Case Study: Keap boosts small business communications and reduces churn with Twilio

How keap helps small businesses optimize communications with twilio

Keap, a CRM and sales/marketing automation provider for entrepreneurs and small businesses, needed a better way to support customer communication across text, voice, and messaging without adding complexity for users. By building on Twilio, including Twilio Programmable SMS and other communication APIs, Keap filled gaps in its platform and helped small business owners manage client conversations more easily.

Twilio enabled Keap to launch and expand offerings like Keap Business Line, group texting, and text marketing, all integrated with its CRM. The results were strong: sessions per user increased 7x to 8x, free-trial-to-paid conversion rose from 10% to 55%, Business Line users doubled in a year, churn dropped by 60%, and 12% of users adopted text marketing within two months, sending 1 million messages in four months.

Keap

Rajesh Bhatia

Chief Technology Officer