Case Study: Domino’s achieves a 65% decrease in customer acquisition cost with Twilio Segment

How Domino’s decreased cost per acquisition by 65% with Twilio Segment

Domino’s needed to keep pace with its growing digital business, but customer data was spread across dozens of touchpoints and trapped in silos, making it difficult to personalize marketing and improve lifetime value. The company turned to Twilio Segment to unify customer data and gain better visibility into online behavior and campaign performance.

Twilio Segment helped Domino’s build a single view of the customer, create hyper-personalized audiences with Twilio Engage, and target ads more effectively across Facebook and Google. The results included a 65% decrease in cost per acquisition, a 700% increase in ROAS, and a 23% increase in conversions, showing a major lift in both efficiency and performance for Domino’s with Twilio.

Domino’s